+ Digital Marketing: SEO

SEO

What is SEO ?
(SEO) Search Engine Optimization is the Process of optimizing the Website for more Visibility in Search Engine Results Page (SERP).

Types of SEO ?
There three types of SEO

  1. White Hat SEO
  2. Grey Hat SEO
  3. Black Hat SEO
What is SEO Techniques? 

  • ON page SEO
  • OFF page SEO
What is White Hat SEO?
White Hat SEO uses the techniques and guidelines of a search engine and follows the rules and regulations of google webmaster Guidelines, where in any content uploaded on the website should have relevant tags and headlines, through which a visitor should return to the website consistently. Along with this, it should increase the ranking of a website in search engines. White Hat type of SEO is a sort of like creating content for the website. Though it might be a slow process, but it gradually increases the ranking of the website also. Its title Should consists of 60-80 chars.

What is Black Hat SEO?
Black Hat  SEO It does not usually obey to the guidelines or rules of a search engine. Black Hat type is used by those who are looking for a quicker financial return on the website, rather than longer term financial returns on the website. The techniques used by Black Hat type of SEOs are like, LinkFarms, Hidden Texts, Keyword stuffing, Blog Spam, Scraping, Paid Links, Doorway Pages, Parasite Hosting or Cloaking. These processes may be quick, but will not be long lasting as White Hat.

What is Grey Hat SEO ?
 Little Bit of Over Doing the rules and regulations of google webmaster Guidelines . is called grey hat SEO . Its title Should consists of 100 chars.

What is on-page optimization ?
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

What is Off -page optimization ?
Promotions of website is called off page. its mainly used for Authority of website  , it’s not controlled by coding .
Examples of off-page optimization back   link, Link Building, page rank 

Factors  of ON page SEO ?
Title , URL Structure , URL Canonicalization , Heading , Content , Bread Crumbs , Internal Links , External Links , Anchor Text , Alt Text for Images , MetaTags , Sitemap.XML , Robots.TXT

Factors of OFF page SEO ?
Directory Submission , Article Submission, Book marking , Blog , Blog Commenting , Social media , Forum Posting , Document Sharing , Local Search Engine , Press Release, Video Sharing.

What is Page Rank ?
Page Rank Which is Defined by Quality Back links from other website or web page to a main website as well has tells the importance of the site. Determines where your website or web page appear in search result ranking.

What is Back Links?
Active link of Website Present in other Website , Which can give you more traffic to the main website is called Back Links.

What is Link Building?
Link Building means to Building links back to your webpage or website from other blog or websites. Search Engines are interested in the number quality links
There are 3 ways of link building-:

  • One way called has free way
  • Two way called has Reciprocal
  • Three way called has Paid way 

What is Cloaking?
Cloaking is a black hat SEO techique . When a website have two different instance for Search engines and Visitorsthen it is called has cloaking.
Two types of cloaking are-:
IP address cloaking and User agent cloaking

What is Keyword Density?
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

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